More sustainable pitches

An estimated 95% of the work done for pitches is wasted. That is simply unsustainable and totally unnecessary.

A fairer process 

Less speculative and expensive work for agencies leading to better decisions for clients.

More efficient for agencies 

A tight pitch brief, with no time wasted interpreting brand guidelines and developing unnecessary executions.

More efficient for clients 

Getting the right agencies right from the start saves time for the client team, and means lower pitch costs.

Better partnerships 

By concentrating on what's really important, the process creates successful, lasting client-agency relationships.

In everyone's interest 

Nobody benefits when agencies spend too much on pitches. The agencies and, ultimately, clients pay for this wastage. 

And clients are far too busy to waste their time on drawn-out pitch processes that don't focus on what's really important.